11 May '11, 9am

Old Is New Again: Nike's Push Towards Sustainable Advertising

Old Is New Again: Nike's Push Towards Sustainable Advertising

But one of Nike’s latest commercials has started to get noticed. Not for the exotic location or celebrity endorsement, but for bringing a little bit of recycling to their advertising. Nike made a splash with the launch of their Better World campaign focusing around a mission to create a better world through sport. Aside from a list of some innovative earth-friendly products they feature a new commercial- built from 100% recycled ads pulled out of previous campaigns. Through some clever editing, the two-minute spot showcases the inspiration and history of the brand while bringing attention to the concept of reuse and reducing resources.

Full article: http://www.triplepundit.com/2011/05/nike-sustainable-adve...

Tweets

Advertising to Children via Green and Clean Mom...

greenandcleanmom.org 13 May '11, 5pm

rescuing these two beautiful Mastiffs’ and had to change vehicles to better accommodate our new family members. My childre...