11 May '11, 9am

Social Media Shortcuts for Stakeholder Engagement

Social Media Shortcuts for Stakeholder Engagement

To test this out, I did a quick search for the keyword “Walmart” a few weeks ago, and you can see a screenshot of the results at right. The screen displays the most recent tweets, related Facebook status updates and other mentions from the moment I searched. Social Mention goes beyond just collecting the data and gives you some tools to make sense of the tone of the conversation. Strength is the likelihood your brand is being discussed. Sentiment is the number of positive comments to negative comments, 3 to 1 is pretty good. Passion is the likelihood that the users who are talking about your brand will do so repeatedly and reach is how powerful they are, so these are casual users with moderately powerful digital media presences. I also did a search for “Walmart CSR” on the day the company released their most recent sustainability report.

Full article: http://www.triplepundit.com/2011/05/social-media-shortcut...

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