11 May '11, 2am

Did you fall for the @coalcares site this morning? Don't worry, you weren't alone:

Did you fall for the @coalcares site this morning? Don't worry, you weren't alone:

Hey, did you hear about Peabody Coal's unconscionable new site, Coalcares.org ? They're offering free Dora the Explorer and Justin Bieber-branded inhalers to kids living near coal plants! They have a "Kidz Koal Korner" with these cartoon characters called "Puff" and "Ash," and they say clean energy will kill you, and they want to make kids think asthma is cool because coal pollution causes asthma! It's like something out of the Onion ! It almost reads like a spoof site! It ... oh. Yeah, if you retweeted an angry tweet or signed a hasty petition about Peabody's latest venture, you got played, my friend. The site is a project of the Yes Men, a couple of culture-jamming hoaxmeisters who are known for this sort of fake websmanship. Clue number one: The Coalcares.org domain is registerd to one Harold Schweppes , who also owns theyesmenfixtheworld.com (that's the site for the Ye...

Full article: http://www.grist.org/list/2011-05-10-peabody-coals-new-si...

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