10 May '11, 12pm

Can Utilities Rebuild Trust?: During a break at The Networked Grid, a programmer from a utility in Australia o...

During a break at The Networked Grid , a programmer from a utility in Australia offered up a story about an unnamed utility that was giving away iPads as part of a pilot to help people track and reduce their home energy use. Some people in the pilot returned the iPads, as they couldn’t believe the utility would offer something for nothing. They were sure that the cost of the iPad would eventually show up on their bill. Although the details of that particular story are fuzzy, the lack of trust that most consumers have in their utilities is crystal clear. There is more than a whisper that utilities might be left just holding the wires while other companies cash in on goods and services that the smart grid will enable. To make sure that doesn’t happen, there will need to be a revolution in the relationships between most big utilities and the people they serve. “Who does the c...

Full article: http://www.greentechmedia.com/articles/read/can-utilities...

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