10 May '11, 9am

SHARE SF: Is Having Access the New Ownership?

Awareness, education and behavior change. Clearly everyone at SHARE SF was on board with this concept, but how do we make the case to the skeptics? Like your uncle in Idaho with the potbelly who loves Applebee’s and his weekend getaway at Wal-Mart? Here’s where I get really excited: Awareness: I say, meet them where they are. Literally. Develop partnerships within and beyond the access economy. If you’re trying to capture car-share users, partner with mechanics and look for ways to create value like “RelayRides members get 10% off”. My brother and sister-in-law were referred to neigh*borrow by their landlord – what a great gatekeeper evangelist! Also think about conventional places that are really about sharing – like laundromats – and find a way to partner with them. Education: What is holding people back from engaging with the access economy and how can we extinguish tho...

Full article: http://www.triplepundit.com/2011/05/share-sf-having-acces...

Tweets

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