09 May '11, 10am

Exclusive Interview with @Blissmo CEO on Groupon for the Green Set #Ecomonday @triplepundit

Sundeep’s vision for achieving meaningful sustainable change is targeted at the consumer. He appreciates that the American consumer as an economic unit is still larger than any other single country including China. The American consumer has the unparalleled power, using their their dollars, to enact positive change. The challenge that market research continues to document is that the American consumer is totally confused on what to buy and who to buy from when it comes to buying organic and eco-friendly products. This situation is correctly described as “product noise” by Sundeep. The product noise level from competing claims including too many that skirt far to closely to greenwashing is a barrier to consumer adoption of greener and healthier lifestyles.

Full article: http://www.triplepundit.com/2011/05/exclusive-interview-b...

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