09 May '11, 8am

Green Marketing Efforts Can’t Make Bad Coffee Taste Good

Green Marketing Efforts Can’t Make Bad Coffee Taste Good

Companies believe that green marketing will deliver trust and loyalty – but those are coveted holy grails that don’t come by through green values alone. Green or sustainable values don’t sell by themselves, they need to be manifested in the final product – if an organically grown shade coffee supports farmers but doesn’t taste good, or if a face wash that helps communities but doesn’t do much to the face, or if an organic clothing line is costly and out of synch of the current fashion trends – then there’s a disconnect between the values and product.

Full article: http://www.triplepundit.com/2011/05/green-marketing-effor...

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Green Marketing Is Over. Let’s Move On.

greenbiz.com 16 May '11, 12pm

Sometimes, it’s hard to face reality, especially when a dream is so alluring. And the alluring dream of green marketing is...