09 May '11, 8am

Nudge economics: Ecuadorian style | Saamah Abdallah

Nudge economics: Ecuadorian style | Saamah Abdallah

There are other ways that Ecuadorian catering establishments encourage environmentally-responsible behaviour without even trying. Here, the ‘almuerzo’ is king. A set menu that costs between $1.50 and $2.50 (though I’ve heard you can get them for 25 cents in poorer parts of town), you get a first course (always soup) a second course, a juice, and sometimes dessert. Most people file into restaurants at lunch time and order the almuerzo without thinking. And that’s not surprising. In those places where you can order ‘a la carte’, prices for one dish are normally double or triple that for the whole almuerzo. It’s true that almuerzo portions can be a little dinky, but the prices are not proportionate to the amount of food you get. Rather, I imagine, they are proportionate to the amount of waste associated with preparing the different meals. A restaurant churning out a set menu ...

Full article: http://www.neweconomics.org/blog/2011/05/09/nudge-economi...

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