08 May '11, 5pm

Facebook's coal problem

Facebook's coal problem

Facebook’s coal problem May 8, 2011 You’ve hard about the cloud , right? This blog comes to you from the cloud. The cloud is where the bank keeps your money. YouTube, Gmail, Twitter and iTunes live in the cloud. So does a record of all my runs in 2011. The cloud, in essence, is the millions of data centers where information and software are stored and can be accessed by gazillions of computers. Unfortunately, the cloud is creating problems for the planet. Which bring us to Facebook and its coal problem. By some accounts, Facebook is the world’s most visited website. Greenpeace, as a result, has made Facebook the target of a campaign called Unfriend Coal, which has its own Facebook page (of course!) with, the last time I checked, 171,403 fans. Facebook recently opened a big new data center in Prineville, Oregon, where electricity is generated mostly from burning coal. Green...

Full article: http://www.marcgunther.com/2011/05/08/facebooks-coal-prob...

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