06 May '11, 2pm

How Carbon Credits are Saving Lives in Kenya

How Carbon Credits are Saving Lives in Kenya

The Skype connection to Kenya crackles. Mikkel Vestergaard Frandsen, the 38-year-old CEO of a Swiss company that bears his family name, tried to make himself heard. His excitement is palpable. "Watching this unfold is crazy," he tells me. "There are so many things we're trying out here, things we've never done before, things that no one has ever done before." Vestargaard Frandsen is a Swiss for-profit company that's in business to save lives in the global south. Its products include Lifestraw , a portable water filter and Permanet , a long-lasting bednet to protect people from malaria. Ordinarily, it sells these products to aid organizations and governments. Then they're given to people in need. This time, Vestergaard is trying something different: It's directly giving away about 1 million Lifestraws, at a cost of nearly $30 million, mobilizing thousands of local people to...

Full article: http://www.greenbiz.com/blog/2011/05/06/how-carbon-credit...

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