05 May '11, 11am

Who is Top Banana in Sustainable Banana Business?: When it comes to fresh produce, establishing brand recognitio...

Who is Top Banana in Sustainable Banana Business?: When it comes to fresh produce, establishing brand recognitio...

RELATED ARTICLES Chocolate Goes Green: Kraft Rolls out Sustainable Sweet Treats November 2, 2009 10:55 AM Walking The Walk On Sustainability April 21, 2009 10:03 AM New Partnership Brings Sustainable Forest and Farm Products to Market June 10, 2004 12:00 AM A Short History of Environmentalism May 1, 2006 12:00 AM When it comes to fresh produce, establishing brand recognition is a tricky business. Many commercially grown fruits and vegetables are indistinguishable from one company to the next. Bananas are one standout exception largely thanks to the Chiquita company's groundbreaking ad campaign in the 1960's. The company also has a jump on sustainability marketing, having worked with the Rainforest Alliance since the 1990's. Now there's a new banana vying for attention in that arena: Dole has just announced that it is selling bananas from farms in South America that are cer...

Full article: http://www.enn.com/environmental_policy/article/42655

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Who is Top Banana in Sustainable Banana Business?

triplepundit.com 04 May '11, 10am

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