04 May '11, 5pm

Green doesn’t sell to mouth-breathing Americans, says CEO of GE:

GE is making billions of dollars selling the world wind turbines and energy-efficient technology, so it's a little surprising to hear that the biggest regret of its CEO, Jeffrey Immelt, is all that hippy-dippy talk at the center of the company's Ecomagination campaign. "If I had one thing to do over again I would not have talked so much about green," Immelt said at an event sponsored by the Massachusetts Institute of Technology. "Even though I believe in global warming and I believe in the science ... it just took on a connotation that was too elitist; it was too precious and it let opponents think that if you had a green initiative, you didn't care about jobs." Because if there's one thing Americans hate, it's a fancy-talking elitist prick who wants to be part of a renewable energy and smart grid industry that he believes will create 3 to 5 million jobs in America alone. ...

Full article: http://www.grist.org/list/2011-05-04-green-doesnt-sell-to...

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