04 May '11, 2pm

The Big Organic challenge

The Big Organic challenge

Forward Print Twitter Facebook LinkedIn Subscribe Question: You walk into a grocery store and are greeted by soothing lighting and muted earth tones. Rolling your cart over wood flooring, you find organic produce artfully stacked in faux-distressed wooden crates. Where are you? If you answered Whole Foods, you’re wrong. The store in question is a Safeway supermarket – specifically, it’s one of the 1,000-plus stores whose homespun veneer qualifies it as a “lifestyle store,” in the grocers’ parlance. Maybe there’s nothing remarkable about a supermarket chain choosing to reinvent itself with a remodel, but Safeway’s facelift is a visual representation of the blurring of the once strictly demarcated lines between natural food retailers and Big Grocery. At the heart of this shift is O Organics, Safeway’s organic private label that is on its way to becoming the country’s top org...

Full article: http://sustainableindustries.com/articles/2011/05/big-org...

Tweets

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