04 May '11, 10am

Who is Top Banana in Sustainable Banana Business?

In the spirit of competition, Dole has stepped sustainability marketing up a notch by using the Internet to create a personal connection between consumers and farmers . Dole Organic’s website enables consumers to make an e-visit to the exact farm where their banana was grown, by referencing the farm’s code number on the Dole sticker. The website provides information on the farm’s certifications, along with photos and a map. It’s a creative strategy that reinforces brand recognition by encouraging more consumers to take a closer look at their fruit stickers, while leveraging the company’s Alliance certification. Don’t be surprised if Chiquita comes up with its own extra layer of consumer engagement.

Full article: http://www.triplepundit.com/2011/05/top-banana-sustainabl...

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