04 May '11, 8am

Could Sustainability be Scannable?

Could Sustainability be Scannable?

I thrive on new concepts… what if you could scan your reusable cup at Starbucks or a to-go shopping bag at Trader Joe’s each time you make a purchase. A simple, free and scannable sticker could be added to any reusable product and track your consumer eco-footprint. The impacts could yield real consumers retail rewards or donation credits to a favorite environmental fund. Consumer carbon foot printing could be calculated in real time and with the help of scannable technologies. Reward and loyalty programs are in dynamic flux now with mobile mechanisms currently be highly underutilized.

Full article: http://www.triplepundit.com/2011/05/sustainability-bar-co...

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