04 May '11, 12am

Nike Open Innovation project seeks to connect climate dots

Nike Open Innovation project seeks to connect climate dots

Nike has been acquiring data on many fronts, and its Sustainability & Innovation team realized that this data could be open-sourced and mined to help the industry as a whole better understand its impacts and prepare for future trends like climate change, food and material shortages, and escalating oil prices. So they recently held a 24-hour think tank in Portland in collaboration with creative firm Wieden + Kennedy who brought together uber geeks from Code for America, designers and data visualization experts to began an investigation into the role of date in shaping future corporate decision-making.

Full article: http://www.mnn.com/money/sustainable-business-practices/b...

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