03 May '11, 11pm

New: What's the Standard on Standards? By Francesca Rheannon @Climate_Chaos #sustainability #forestry #CSR

05.03.2011 - 07:54PM Category: Sustainability What's the Standard on Standards? By CSRwire Contributing Writer Francesca Rheannon The fight between two forest products certification programs illustrates competing views of CSR. When it comes to judging a company's environmental sustainability quotient, what's more important: getting the buy-in of as many companies as possible, even if it means lowering the bar, or setting rigorous standards to establish the highest standard of integrity? In other words, is "sustainability" a big tent or is it a benchmark? It's a conundrum that crops up everywhere in the CSR field, one that pits not only environmental organizations against companies but even enviros vs. enviros, as when Greenpeace and the Environmental Defense Fund disagreed on support for the Waxman-Markey climate bill (an issue that became moot when the Senate failed to pa...

Full article: http://www.csrwire.com/csrlive/commentary_detail/4430-Wha...

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