03 May '11, 10pm

Clorox Income Falls as Recession Slows Green Brands

Clorox Income Falls as Recession Slows Green Brands

OAKLAND, CA — The Clorox Company saw its shares fall 4 percent this morning after announcing a $14 million drop in net income, but one bright spot noted by the company was an increase in sales of Burt's Bees products. Burt's Bees, the natural personal care brand Clorox purchased in 2007 for $925 million, was called out by the company in a third-quarter earnings release for having some of the biggest gains out of Clorox's broad range of products. But growth in Burt's Bees and other brands was offset by losses from Glad and stagnant Brita water filter sales. Clorox is responding by increasing Glad trash bag prices 9.5 percent. Along with Clorox's Green Works lines of cleaners, Burt's Bees and Brita fit into what Clorox is calling the sustainability mega-trend, which it identified in 2006 and has shaped its actions around those brands . In late 2008, Green Works, Burt's Bees ...

Full article: http://www.greenbiz.com/news/2011/05/03/clorox-income-fal...

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How Kiva Pushes the Envelope on 'Green'

How Kiva Pushes the Envelope on 'Green'

greenbiz.com 03 May '11, 3pm

You've probably heard of Kiva , the peer-to-peer microfinance website. Founded in 2005, Kiva has earned a reputation as an...