03 May '11, 12pm

Verizon Links Carbon Footprint to Bytes of Data Delivered

Verizon Links Carbon Footprint to Bytes of Data Delivered

Verizon unveiled a new carbon intensity metric last week to help the company track how efficiently it delivers data to its customers. The telecommunications giant began testing the new metric over the last year. The metric tracks the amount of carbon dioxide emissions produced while moving a terabyte of data. Basically, the company divides its total carbon footprint by the number of terabytes of data transported across its network. By this measure, Verizon's carbon efficiency improved 15 percent last year, compared to 2009. The company plans to replicate the improvement with another 15 percent reduction in 2011. "We developed this metric because we are a network company, and our core measure is the amount of information we transport on our network," Verizon Chief Sustainability Officer James Gowen said in a statement Friday. "So this ratio is closely aligned with our busin...

Full article: http://www.greenbiz.com/news/2011/05/03/verizon-links-car...

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