02 May '11, 2pm

"Meatless Mondays" are going mainstream--3,000 corporate cafeterias and hospitals will now offer them: (@greenbiz)

Have it your way, said Burger King, in a long-running ad campaign and paean to individualism. No, have it our way, says Sodexo , the food service giant that is rolling out a program called -- gasp! -- Meatless Mondays to about 3,000 corporate cafeterias and hospitals across America. "We make it very attractive, compelling and much easier than anything else to eat vegetarian," says Arlin Wasserman, Sodexo's vice president for sustainability. The goal is simple: To promote healthy food choices that are also good for the planet. Raising beef, in particular, requires lots of land and water and produces more global warming pollution than growing the equivalent amount of calories from vegetables. [See my blogpost: How to "green" a hamburger ] Eating less meat is one of the simplest things any of us can do for the environment. The American Meat Institute won't like this idea, and...

Full article: http://www.greenbiz.com/blog/2011/05/02/sodexo-meatless-m...

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