02 May '11, 3am

The Revolution Within #sustainability #green #SAP #SAPRocks

05.01.2011 - 11:36PM Category: Corporate Social Responsibility CSRwire Spotlight: The Revolution Within By CSRwire Contributing Writer Jayne Flannery Leading up to the Ceres Conference 2011 , Peter Graf, chief sustainability officer and executive vice president of SAP , creates a compelling case to embed sustainability within existing economic power structures. Jayne Flannery reports. Peter Graf is weary of pessimism. He does not believe the recent economic collapse or society's continuing failure to rein in carbon pollution demonstrate a systemic failure of capitalism, but rather an inability to grasp its inherent potential. "We are not on the eve of an ideological revolution. But I believe the outstanding businesses of tomorrow are poised to undergo a profound transformation of perception that will embed sustainability within existing economic structures and institutions...

Full article: http://www.csrwire.com/csrlive/commentary_detail/4414-CSR...

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