01 May '11, 2pm

Goodbye Yellow Pages, Hello Local Search

What do we have here? A case of yellow washing? Old and new logos from the YPA and LSA. Courtesy LSA . The Yellow Pages, er Local Search Association, has released a 2011 sustainability report , which offers a one hint at the name change (and demonstrates the outrage by some over automatic phone book doorstep deliveries): Directory paper demand decreased an additional 8.1% in 2010, totaling nearly 35% in paper reduction since 2007. On the flip side, the report notes that the directory recovery rate (recycling) increased to 36.9%, according to the latest EPA data , up from 21.4% in last year's report. Reps for the newly named Local Search Association point to EPA Facts and Figures that say telephone directories represent just 0.3% of the U.S. solid waste stream, less than newspapers (3.2%) and office paper (2.2%). On the second flip side, fewer folks also are reading newspap...

Full article: http://www.treehugger.com/files/2011/05/goodbye-yellow-pa...

Tweets

Goodbye Yellow Pages, Hello Local Search

treehugger.com 01 May '11, 2pm

What do we have here? A case of yellow washing? Old and new logos from the YPA and LSA. Courtesy LSA . The Yellow Pages, e...

Rooftop Urban Farm Brings Fresh Local Produce To Montreal All Year Round

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treehugger.com 02 May '11, 2pm

We use a lot less natural gas than equivalent facilities operating in the winter. And we offset the gas we do use by not r...