27 Jul '15, 9am

What a true ESPN of sustainability would look like

What a true ESPN of sustainability would look like

Last week’s GreenBiz article " Can Collectively become the ESPN of sustainability? ” by CSR veteran and ex-McDonald’s VP Bob Langert piqued my interest, as I strongly believe that the field of sustainability would get a much needed boost from an ESPN-like presence. I like and watch, listen to and read ESPN — and like many millions, I’m drawn to the way sports coverage breathes life into numbers and statistics, and how it weaves sports and personalities into stories about life and culture and vice versa. Langert makes the hopeful comparison by introducing us to a flashy new website called Collectively , geared at the much-talked-about millennial generation. The site creatively spotlights societal issues that young people care about (and even some of us frail and hobbling 40-plusers), with videos and language that is direct but somehow still casts a tone of “tucked-in shirt....

Full article: http://www.greenbiz.com/article/what-true-espn-sustainabi...

Comments

  1. 27 Jul '15, 8pm

    Only hope that this is the truth one day www.carbon-cycles.com

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