Photo: lush, Street Party Ballistics Lush Cosmetics is the green cosmetic company that split off from the Body Shop in the '90's. Still privately owned by the original founder, Mark Constantine, they sell environmentally friendly soap and paraphernalia in 700 shops across the world, as well as being involved in numerous important environmental and ethical campaigns. Now they have joined the forefront of another one: paying a living wage to their London employees. That's different from the minimum wage; it is the wage needed to live in a big city. As Constantine said: "I take pride in being an ethical retailer, but my staff were putting in a 40-hour week for me, and then having to moonlight because I was not paying them enough."