25 Apr '11, 9am

Tom’s of Maine Ditches the Aluminium Toothpaste Tube

The decision to move to more conventional packaging was not taken lightly. The customer comment review process took several years, and once the company determined that aluminium was out, the selection of plastic laminate and the factory switchover took about a year. Says Ellen Saksen, Toothpaste Brand Manager, “as a Tom’s of Maine employee, one of the first things you learn is to seek council. Over the course of the decision making process, we had hundreds of meetings. We needed to make sure the change was was right for the consumer and right for the company. Our stewardship model is very detailed. Consumers are hard on us, we welcome that, and we’re hard on ourselves.”

Full article: http://www.triplepundit.com/2011/04/goodbye-toms-maines-a...