21 Apr '11, 8am
GMOs and Non-GMOs – To Label or Not to Label?
While organic foods by law should not contain GMOs, cross-contamination does occur , primarily through sloppy handling of seeds or cross-pollination. With trace amounts of GMOs found in organic and natural foods, the Non-GMO Project was initiated to address this vulnerability. This non-profit collaboration developed an independent certification to offer consumers a choice of products that are virtually GMO free, applying the same 0.9% limit as the European Union. The goal is to reassure consumers that organic and natural foods have not been contaminated, implying that they are safe(r) to eat. Alleviating consumer concerns supports continued sales growth in the lucrative LOHAS segment. It may even attract more customers who have become concerned about GMOs in conventional foods.