26 May '15, 11am
Zero Motorcycles Slashing Prices Due To Dropping Battery Costs
I understand your concern, especially with what happened with Brammo last year, when after having a big discount sale they ended up stopping production. However they did end up being acquired by Polaris who had already invested in them seriously before, so there is still a possibility of future models under that name or in combination with Polaris. Zero is a bit different though in that they have consistently improved and upgraded their offerings through the years, which Brammo didn’t really do. So with the fleet sale contracts that Zero has gotten over the past couple of years it makes more sense that they have actually achieved an economy of scale to actually be able to do a price reduction like this,as it is similar to the prices they were giving on bulk sales a couple of years ago, and profitability must have still been maintained on those.