19 Apr '11, 6pm
Cool interview of #Chipotle founder Steve Ells from our friends at @Nature_org. - Joe
: One good example of efforts to source high-quality ingredients on a large scale is our quest for better pork. As I visited various pork producers across the country, I witnessed how family farms have been displaced by industrialized meat production operations, in which animals endure terrible brutality and suffering. I wanted a different option and began working with Niman Ranch Pork Company, a network of independent ranchers who are committed to humanely raising animals outdoors and without the use of antibiotics. As Chipotle continues to grow, we are helping local family farmers and communities expand their operations, and we are working with modern farmers on adjusting their practices to be more sustainable.