, Incubus lead singer Brandon Boyd writes about sustainability -- and how to stem the tide of disposable plastic bags and bottles that are filling up the oceans. His message is simple: "Not saying we should take up recycled sports and scratch litter bugs into agreeing with us or anything, though that would be quite funny," he writes, "but more succinctly we need to put our money where our mouths are. And in this case that means STOP BUYING BOTTLED WATER. BRING YOUR OWN CLOTH TOTE TO THE STORE." And while he knows this isn't a new concept, he also points out that the issue isn't resolving itself. "We know how dangerous and unsustainable these habits of ours are. We have just been all too wrapped up in the convenience that have been afforded us to step decidedly aside from our vast capacity for denial."