31 Mar '15, 8am

7 tips on selling energy efficiency to senior management

When it comes to energy efficiency, middle management is in a unique and tactically strong position. They have the ability to identify, define and propose energy saving measures as well as mobilize the organizational resources to make them happen and track the impact. The key to success, however, is the ability get buy-in from senior management. The following steps are designed to help you pitch your ideas and win them over. 1. Choose the right time to engage top management In many organizations there are designated energy, environment, sustainability and social responsibility meetings. These are good times to talk about energy savings. Another great time, as reported in a survey by Accenture in 2010, is when top management reviews and signs off the energy invoices. Middle management with good rapport and short psychological distance to top management also may introduce en...

Full article: http://www.greenbiz.com/article/7-tips-selling-energy-eff...

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