14 Apr '11, 10am
Skills-Based Volunteering Giving Companies More Bang for Their CSR Buck
Many companies are finding the shift to sustained, skills-based volunteering from the traditional en masse trip to the local soup kitchen more rewarding for employees and more valuable for communities – locally and around the world. This “involve-a-teering” method focuses on letting employees help build more sustained capacity-building for organizations. You want to loan your marketing department out to the local art co-op to increase their presence in the national art scene – do it. Does your communications department want to help a local food bank develop a more dynamic social media presence – let them. And better yet, make it part of their salary and benefits.