11 Apr '11, 4pm
#BBYCEO Brian Dunn: sustainability as a competitive edge | blogpost #BccccConf11
Of course, all CEOs mouth platitudes about how people are their company’s most valuable asset. Brian is different, I think, because of where he came from–he began his career at Best Buy as a salesman, 26 years ago. “This is personal to me,” he says. He knows that selling boxes isn’t a glamorous job. “Working in retail is tough,” he says. “It’s the monotony.” So he wants to help Best Buy’s people to connect their work to a larger mission that matters to them. He told a story about a Mexican-American worker in Las Vegas who wants to help his relatives get hired as Best Buy expands into Mexico, and another about a woman who used Skype connections to talk with her husband, a soldier stationed overseas.