09 Apr '11, 1am
Weekday Vegetarian: Nourish
Campbell Canada donated the first 100,000 cans to Food Banks Canada for distribution, and according to Inside Toronto , 100% of the net profit will be reinvested into "further hunger relief initatives". Campbell Canada donates 1 million pounds of food a year to food banks and also supports community kitchens. Soon the public will be able to buy Nourish and donate it in in-store bins for food banks. I've read some snarky blog sites that wonder whether this is really a marketing ploy, but it seems to me that if I were of necessity a food bank user, I would much rather give my children a can of vegetarian Nourish, with real vegetables and grains, than a can of spaghetti that's all carbohydrates, which is what you often see in donation bins. I'd be thanking Campbell's rather than cynically condemning them.