07 Apr '11, 9am
Trimming the Fat Off the Fitness Industry
The industry stands at the pulpit every day extolling the virtues of a lean, mean, highly efficient body but like so many industries today, ours does not always practice what it preaches. Fat is fat, and the health and fitness industry is comprised of a whole lot of clubs that are pretty unhealthy. Smaller, neighborhood driven, environmentally sustainable clubs are going to gradually pick away at these larger clubs market share. Many times I pitched an environmentally friendly, boutique style club to my employers, but was laughed out of the office. “Too expensive, over-rated, can’t prove the savings, and customers want a big club with one-stop shopping” would be their reply. “Just sell more memberships!” I heard every day.