30 Apr '12, 12pm

VERGE Executive Series: Q&A with Ford's John Viera: As the venerable motor company looks ahead to its next centu...

VERGE Executive Series: Q&A with Ford's John Viera: As the venerable motor company looks ahead to its next centu...

In the third installation of our series, PwC 's Don Reed spoke with John Viera, Global Director, Sustainability and Vehicle Environmental Matters at Ford (and a frequent GreenBiz contributor ). One of America's most well-known companies, Ford is looking ahead at its next century of innovation. Viera talks about intelligent vehicles, from what exactly that might mean to what it will take to get them out on the road. Don Reed: When you talk about intelligent vehicles, what does that mean? John Viera: You can think of intelligence as two things: first and foremost we'd like the vehicle itself to be safer. The other piece is around improvement in mobility, so how the vehicle interacts with the surrounding infrastructure. Over the last several years, there has been a lot of focus on active safety -- adjustable cruise control that slows your vehicle down as you're approaching an...

Full article: http://www.greenbiz.com/blog/2012/04/30/verge-executive-s...

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