30 Oct '14, 6pm

Millennials, Monsanto wants to be your hipster friend

Millennials, Monsanto wants to be your hipster friend

Who knows what it is about millennials that makes them so … significant when it comes to the marketing ploys of big companies. Maybe because there are 80 million of us, and we’re all potential consumers . Somehow, though, millennials have become the generational equivalent to Shaft — always flying under the radar and impossibly cool. Which is why Monsanto recently made the decision to hire a young, hip, connected foodie as its “Director of Millennial Engagement.” Or, in other words, “Director of Making Monsanto Look Less Evil to Young People.” The new director is Vance Crowe, a 32 year-old who has been schmoozin’ with foodies and young farmers with handlebar mustaches on behalf of the Big Ag company since June. But the over-studied generation has become more of a product than a group of people — and the more the word is used, the more it becomes rusty, old, and, well, just...

Full article: http://grist.org/food/millennials-monsanto-wants-to-be-yo...

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