27 Oct '14, 5pm

European Auto Makers Target Tesla

When the iPhone was as old as the Tesla Model S is now, it had a far, far larger market share. The key difference is that Apple was early to the party – the smartphone was still an emerging product with very few consumer-centric offerings – Nokia’s Symbian was (and imo still is) an excellent and remarkably powerful OS, but it wasn’t nearly as intuitive and easy as iOS. Tesla on the other hand is entering a mature market that is shares with dozens of established luxury brands that all have a loyal following and a strong brand image. A loyal following that according to surveys is fairly technology neutral: they don’t choose the greenest luxury sedan, they choose the one that they perceive as the most prestigious and the most elegantly designed. Make no mistake, Tesla is great. But so far, it’s not a serious competitor to the German giants and its unlikely to become so in the...

Full article: http://cleantechnica.com/2014/10/27/european-auto-makers-...

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