30 Mar '12, 2pm

The evolution of the tree hugger

The evolution of the tree hugger

In the past, the term "tree hugger" described an individual who took extreme action to prevent harm to the environment. They often would put themselves in harm's way by lying down in front of bulldozers or tying themselves to trees to deter development. Although those individuals meant well and held deep respect for our environment, in most cases they did not change how our world evolved. The increased demand on natural resources continued. This post is about the tree hugggers who have kept a strong devotion to the environment, but now act with holistic goals in mind. Today, these modern tree huggers negotiate sustainable actions to meet the needs of our changing world, using safer means to instill change. As an environmental engineer within General Motors, I have been fortunate to live in both worlds, as a tree hugger and developer, with a goal to serve the needs of indus...

Full article: http://www.greenbiz.com/blog/2012/03/30/evolution-tree-hu...

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