30 Mar '12, 12pm

Where is Walmart on the 'Hype Cycle'?: Is Walmart more hype than reality? The Gartner Hype Cycle provides one le...

Where is Walmart on the 'Hype Cycle'?: Is Walmart more hype than reality? The Gartner Hype Cycle provides one le...

Is Walmart more hype than reality? Having worked with Walmart since 2005, my colleagues and I at Environmental Defense Fund are often asking that question, stepping back from our day-to-day work to assess the reality of the world we encounter in Bentonville. One way to view that question is through something called the Gartner Hype Cycle, a predictable cycle of public expectation and disappointment that accompanies many new ideas. “Since virtually all innovations require time and experience to realize their real potential, it’s almost inevitable that reports of early experiences will disappoint us,” write Jackie Fenn and Mark Raskino in their 2008 book, Mastering the Hype Cycle . “Once the excitement starts to wane even slightly, the same…factors that drove the excitement upward now begin to drive it right back down again.” So, is Walmart on an upward or downward trajector...

Full article: http://www.greenbiz.com/blog/2012/03/30/where-walmart-hyp...

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