30 Mar '12, 12pm

For New Yorkers, a farmers market on your phone

For New Yorkers, a farmers market on your phone

A community-supported agriculture (CSA) share can be a culinary battle royale. Every other week, it’s you versus a mystery box. No tap outs, no substitutions. Just a bitter melon so fresh, you wouldn’t dare toss it out. And while there’s something to be said for experimentation, sometimes you just want something a little more familiar, something easy to pack for lunch, something the kids will touch. Or maybe you’re just having a mad craving for heirloom radishes? That’s where Plovgh enters the picture. The online marketplace soft-launched in November 2011, and hopes to offer an alternative to the traditional CSA and farmers market systems by allowing customers to order exactly what and how much they want from local farms while still getting it delivered to their neighborhood. Sites like Local Dirt and Local Harvest connect online customers to farms, but neither will bring ...

Full article: http://grist.org/locavore/for-new-yorkers-a-farmers-marke...

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