29 Mar '12, 11am

Why Unilever is placing its sustainability bets on open innovation: What happens when global companies look outs...

Why Unilever is placing its sustainability bets on open innovation: What happens when global companies look outs...

What happens when global companies look outside their walls for sustainable innovation? They sometimes find it. That’s the bet Unilever is making, based on its announcement last week that it was launching an online platform offering experts the opportunity to help the company find the technical solutions it needs to achieve its ambition of doubling the size of its business while reducing its environmental impact. Open innovation isn’t exactly new, and Unilever -- which just this week was named No. 1 in corporate sustainability for the second consecutive year by a global survey -- isn’t the first to harness it in the quest for sustainability solutions. For example, I wrote recently about the design firm IDEO’s challenge to use open innovation and crowdsourcing as a means of rejuvenating cities. Unilever has been using open innovation for years, and in 2009 established an op...

Full article: http://www.greenbiz.com/blog/2012/03/29/why-unilever-plac...

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