29 Mar '12, 8am

“#Luxury should be synonymous with #sustainability”. James Lawson, Ledbury via @GreenFutures

“#Luxury should be synonymous with #sustainability”. James Lawson, Ledbury via @GreenFutures

Anna Simpson explores how emerging trends in luxury markets are beginning to look a lot like sustainable consumption, where we splurge on quality, time and experience. “Luxury should be synonymous with sustainability”, says James Lawson of the international market research firm Ledbury , which specialises in the spending habits of high net worth individuals. It’s a radical statement. Much of what we associate with luxury – indulgence, extravagance, sheer look-at-me bling – is the antithesis of responsibility. ‘Isn’t that the whole point?’ you might ask. We seek out treats to help us escape the many ‘shoulds’ of daily life. How unpleasant, then, if their exquisite façade turns on us and asks us to remember our values… But is luxury necessarily a guilty pleasure? No, says Lawson – or at least, not any more. Increasingly, he explains, “the main reason that people buy luxury i...

Full article: http://www.forumforthefuture.org/greenfutures/articles/lu...

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