28 Mar '12, 3pm

McDonald's Now Using Goats to Exploit Children

McDonald's Now Using Goats to Exploit Children

By Michele Simon and Kelle Louaillier To call McDonald’s latest advertising campaign aimed at children cynical doesn’t give enough credit to the fast food giant and its ad agency, Leo Burnett. The company says the new series of ads starting this month is part of McDonald’s “nutrition commitment to promote nutrition and/or active lifestyle messages in 100 percent of its national communications to kids.” How will the purveyor of Big Macs, fries and Coke accomplish this lofty goal? Perhaps by explaining that McDonald’s is an occasional treat? Or that sharing home-cooked meals is one of the best ways for families to ensure good eating habits? Perhaps McDonald’s could educate kids about the federal MyPlate recommendations to make half your meal fruits and vegetables? Not even close. McDonald’s idea of nutrition education is simple: just eat at McDonald’s. In the first animated ...

Full article: http://www.treehugger.com/corporate-responsibility/mcdona...

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