28 Mar '12, 2pm

Consumers Don’t Trust Green Product Claims, Survey Says · Environmental Leader

Some 43 percent of consumers actively seek out environmental information on the products they buy, according to the survey. When purchasing an environmental product, 81 percent are likely to be swayed by an ecolabel such as Energy Star or WaterSense. And 80 percent would choose a product if its packaging featured specific data detailing, for instance, how much plastic was saved over an earlier version.

Full article: http://www.environmentalleader.com/2012/03/28/consumers-d...

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