27 Mar '12, 9pm

Lessons from Virgin: Boosting your brand with sustainability

Richard Branson is an entrepreneur who understands how business can shape a more sustainable world. Consider this quote from his book Screw Business As Usual : "Never has there been a more exciting time for all of us to explore this great next frontier where boundaries between work and purpose are merging into one, where doing good really is good for business." It's an exciting message made real by people like Jean Oelwang, CEO of Virgin Unite. The company , working with Branson and 200 Virgin businesses across 15 countries, has a mandate to "connect amazing people and great ideas to make positive change happen in the world." At the GLOBE 2012 Conference , Oelwang and I chatted about how Virgin is spreading both its infectious brand of entrepreneurial zeal and its mission to lessen our impact on the planet. One example that sparked my imagination was the company's unique t...

Full article: http://www.greenbiz.com/blog/2012/03/27/lessons-virgin-bo...

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