27 Mar '12, 6pm

What if Jay-Z ran a healthy corner store?

But when we opened the doors to the Grocer last fall, a funny thing happened. More and more middle class people who looked like our aunts and uncles and cousins began streaming through the doors with smiles on their faces. They biked over from their dorms at Morehouse. They walked over from the barbershop next door. They took lunch breaks from places like Spelman College and City Hall. Some had pickup trucks with lawn equipment in the back, and some had advanced degrees and comfortable jobs, but they all told us how great it felt to know that a store was reaching out to them as though they deserved to eat healthy food. And they loved the fact that much of the produce we sell is grown within the city of Atlanta. They asked questions about us and our farmers. They bought up all the Bryant Terry books we scattered around the store, and they returned week after week after week...

Full article: http://grist.org/food/what-if-jay-z-ran-a-healthy-corner-...

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