27 Mar '12, 9am

Starbucks Mission to Increase Use of Reusable Cups

Starbucks Mission to Increase Use of Reusable Cups

In 2011, customers used personal cups more than 34 million times, almost two percent of all beverages served in global company-owned stores. The goal is to serve five percent of its beverages made in its stores in personal cups by 2015. Although there has been a 55 percent increase in personal cup use over the last three years, but the company has “experienced challenges in consistently executing and tracking our ‘for here’ serve-ware use in stores around the world.” Because of the challenges, Starbucks reduced its previous goal of 25 percent personal cup use by 2015. The company has held several Cup Summits since 2008 to develop recyclable cups. The goal is to make 100 cups reusable or recyclable by 2015. The company implemented front-of-store recycling to over 1,000 of its company-owned stores in the U.S. and Canada, totaling 18 percent of all its stores in North America...

Full article: http://www.triplepundit.com/2012/03/latest-csr-report-sho...

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Is this the most stylish @Starbucks in the world?

Is this the most stylish @Starbucks in the world?

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Use Comments to Increase Your Visibility

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