26 Mar '12, 8pm

How businesses can use games to spur greener behavior

How businesses can use games to spur greener behavior

[Editor's Note: Gamification and big data were among the themes RMI's Ben Holland found at the recent South By Southwest Interactive conference. Holland writes on the trends in energy management, which also were covered in depth at VERGE DC .] When it comes to energy and the environment, most people want to do the right thing. But how many people actually contribute to improving energy use and environmental impact is another story. That goes for just about any industry, and few know it better than those at South By Southwest (SXSW) Interactive. The conference, held annually in Austin, Texas, is a breeding ground for innovation and entrepreneurship in design, Internet and mobile technology -- Twitter, for instance, started its rise as a global phenomenon there in 2007. Naturally, I had concerns about giving a seemingly unrelated presentation on observed barriers to electric...

Full article: http://www.greenbiz.com/blog/2012/03/26/why-gamifying-ene...

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