25 Mar '12, 1pm
Zimride: Reinventing the road trip #sustainability
John, who is 28, got the idea for the company as an undergrad at Cornell’s hotel school, where he graduated first in his class. “From the time I got to college, I was thinking about occupancy,” he says. “When you look at our highway system, 80% of seats are empty. That’s a 20% occupancy rate. That’s an opportunity.” He put in a couple of years at Lehman Bros., got out just in time and was introduced to Logan Green, who had a similar idea while serving on a public transit board in Santa Barbara, where he’d gone to school. They launched Zimride in 2007 at Cornell and at UC Santa Barbara, riding on the Facebook platform. The company isn’t named after John, by the way; it got its name after Logan traveled to Zimbabwe and saw lots of people sharing cars there.