24 Mar '12, 6pm

Boycott Reebok: Company Sexist and Anti-Women | Care2 Healthy Living

Reebok stoops to an all-time low with its misogynistic advertising campaign, which instructs presumably men to “Cheat on Your Girlfriend, Not on Your Workout.” And, considering the company was just handed a $25 million fine for false product claims, that’s saying something. The advertisement appeared throughout Germany but has since been pulled due to an outraged public response via Twitter. A spokesperson for the ad Dan Sarro was quoted in one article for having said: “The signs were removed as soon as we were made aware of them. I can assure you that Reebok does not condone this message or cheating in any way. We apologize for the offensive nature of these materials, and are disappointed that they appeared at all.” If Reebok does not condone this message or cheating, why did the company have such an ad created, authorize it for public release, and authorize the large sum...

Full article: http://www.care2.com/greenliving/boycott-reebok-company-s...

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Reebok stoops to an all-time low with its misogynistic advertising campaign, which instructs presumably men to “Cheat on Y...

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